June 14, 2021 — Today, Netflix announced the cast who will star in the untitled scripted series about the Swedish start-up that shook the entire music industry and evolved into becoming one of the world’s leading music services – Spotify. Production has recently begun and the limited drama series will launch globally on Netflix in 2022.

Starring in the series are:

• Edvin Endre (Vikings) as Daniel Ek

• Ulf Stenberg (Beartown) as Per Sundin 

• Gizem Erdogan (Love & Anarchy, Caliphate) as Petra Hansson

• Joel Lützow (Gåsmamman) as Andreas Ehn

• Christian Hillborg (The Last Kingdom) as Martin Lorentzon

** Headshot photos, including credits, of the actors are available at this link **

At the height of piracy, established heavy-hitters were fighting against where the turbulent music industry was heading. The series centers around the young Swedish tech entrepreneur, Daniel Ek and his key partners who revolutionized a whole industry by offering free and legal streamed music around the world. It is a story about how hard convictions, unrelenting will, access and big dreams can help small players challenge the status quo by evolving the way we can all listen to music. 

The limited series will consist of six forty-five minute episodes. The fictional series is inspired by the book ‘Spotify Untold’ [SE: Spotify Inifrån] by authors Sven Carlsson and Jonas Leijonhufvud – both business reporters at Swedish Dagens Industri – and will be produced by Yellow Bird UK, a Banijay Group company. 

Creative team

Director: Per-Olav Sørensen (Quicksand, Home for Christmas and Nobel)

Head Screenwriter: Christian Spurrier

Executive Producer: Berna Levin 

Producer: Eiffel Mattsson

Development Producer: Luke Franklin

About Yellow Bird UK

Yellow Bird UK was launched in 2018 and is led by Creative Director, Berna Levin. Based in central London, it is the UK sister company of Banijay’s high-end Swedish drama production company, Yellow Bird.

Working with established and emerging British writers, Yellow Bird UK is focused primarily on developing and producing premium, English-language drama series for UK broadcasters, streaming and digital platforms.

Drawing on an extensive literary heritage (Henning Mankell’s Wallander, Stieg Larsson’s Millennium Trilogy), Yellow Bird UK brings high profile book adaptations to the screen, as well as original, authored series.

Close ties are maintained with Stockholm-based Yellow Bird, with whom the first two seasons of Young Wallander (Netflix) is co-produced.

About Netflix

Netflix is the world’s leading streaming entertainment service with 208 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.